Business ethics. A business enterprise should do business and earn money in ways that fulfil the expectations of society. Every individual living in a society has certain obligations towards society. He has to respect social values and norms of behaviour. A few vital concepts are explained – the concept of social responsibility, need for social responsibility, arguments for social responsibility, arguments against social responsibility, the reality of social responsibility, kinds of social responsibility – Economic responsibility, legal responsibility, ethical responsibility, discretionary responsibility, social responsibility towards different interest groups, business and environmental protection, causes of pollution, the role of business in environmental protection, business ethics, the concept of business ethics, elements of business ethics.